LIMITED LAUNCH · Pre-order open · First 50 boxes ฿299 from (฿369) · First come, first served — this price won't last
KHAO SOI 1940 by SOI SOUL
The 86-Year Recipe
of Khao Soi
An 86-year family recipe from Fang, Chiang Mai. Now you can cook the authentic taste at home in just 15–20 minutes.
✓ Authentic Northern Thai recipe.
Only 50 boxes at this price — packed by hand by our family. First come, first served.
One box, four bowls
This is not instant noodles
You boil the noodles, fry the paste until it blooms, and simmer the broth yourself — the way our family has since 1940. What you don't have to do is pound the paste, roast the chilies, ferment the mustard greens, fry the crispy noodles, or make the egg noodles. We have already done all of that.
Add your protein, fresh coconut milk, and lime. Everything else is already in the box.
4–6
Servings
15–20
Minutes
5
Components
Inside the box
Five things we obsess over
Our curry paste, chili oil and pickled greens are made by hand in Fang the old way — no machinery, no preservatives. The noodles are made to our spec by a partner mill we have worked with for years.
Curry Paste
100 g · hand-roasted, the family secret
Roasted Chili Oil
20 g · very spicy — taste before adding
Pickled Mustard Greens
100 g · rounds out the broth
Crispy Noodles
40 g · fried egg noodle, for crunch
Dried Egg Noodles
55 g × 4 · springy, air-dried
You supply: your protein, 500 ml fresh coconut milk, lime, shallots, coriander.
Three generations
The family behind the recipe
Ma De Liang and Mae Oey Chairaj with their children, Fang
It started with them
1915
Yunnan, China
Ma De Liang was born into a family of horse-caravan traders, and grew up on his mother's Chinese clear-broth egg noodles. He loved them enough to learn to make them himself.
1938
Chiang Rai, Thailand
Trading the caravan routes himself, fate carried him to Chiang Rai — where he met Mae Oey Chairaj, daughter of the old ruling nobility. She shared his love of cooking, and they fell easily.
1940
"Parichart," Fang, Chiang Mai
Caught between the Second World War and the gulf in their stations, they left everything behind and started again in Fang. Blending his Chinese clear broth with her Thai coconut milk and curry, they created the first Khao Soi in Thailand — and opened "Parichart," named for Mae Oey's favourite flower.
1985
The second generation
Their son, Khun Sujin, carried the family's success forward and opened a second shop, "Khao Soi Islam Rim Nam." Both still stand today.
2026
The third generation — this box
As the third generation of this recipe, I want to carry it further than it has ever gone — so people anywhere in the world can taste it. That is where Khao Soi 1940 begins.
We print this story inside the lid of every box.
Why This Khao Soi Is Different
Not all Khao Soi is the same — and neither is ours.
Light,
Not Heavy
Traditional Khao Soi can be rich and heavy. Ours is crafted to be light, smooth, and easy to enjoy.
80+ Year Family Recipe
Refined over generations to achieve a perfectly balanced flavor.
From Fang, Chiang Mai
Rooted in Northern Thailand's authentic Khao Soi heritage.
Restaurant Experience, Homemade
Real curry paste and real toppings — a true Khao Soi experience, made fresh in your own kitchen in about 15–20 minutes.
How it works
Four steps
01
Prep & Boil
Slice your shallots, chilli and garlic. Boil 1,200 ml water and cook the noodles 5–8 minutes.
02
Stir-Fry the Soul
Medium heat, 40 ml oil, fry the paste until fragrant, then add your protein.
03
Simmer the Broth
Add 500 ml coconut milk, stir, then 400 ml water. Season and simmer until tender.
04
Serve & Enjoy
Ladle over the noodles. Top with crispy noodles and coriander. Serve with lime, shallots and pickled greens.
Every box includes the printed guide · Full video walkthrough at our Cooking guide.
Trusted by Generations.
Recognized for Quality.
🏆 Since 1940 — passed down through generations
⭐ Awarded by Shell Chuan Chim & Clean Food Good Taste
🌍 From Fang, Chiang Mai — now shared globally
Ready to Experience Authentic Khao Soi?
Discover a refined take on Khao Soi — light, flavorful, and rooted in tradition.
KHAO SOI 1940
Every box packed by hand in Fang,
Chiang Mai, Thailand.
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